Made for distributors

Your whole distribution business — in one clean screen

Purchase, sale, GST, stock, salesmen's phones and money — in one place, on any computer or phone.

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Free for life — no payment, ever.See the demo company first →

Sale bill · Das & SonsFor example

ItemSurabhi Sandal Soap 75 g

Line value₹1,000.00

Discount, one box2%+3%+25

After 2%₹980.00

After 3%₹950.60

Net · ₹25 off once for the line₹925.60

Enternext box*ends the line

Outstanding19 Oct

₹83,407

6 shops

Overdue₹11,200

Beat

Ranaghat Tuesday (Tue, Fri)

Das & Sons2 bills · ₹14,617

Bill sent to Das & Sons ✓WhatsApp · INV/26-27/0010 · ₹9,818.00

Maker
Distributoryou
Retailer
Customer

One bridge

Your whole trade on one bridge

From the maker's bill to the shop's payment, every step lives in one Setu, and each step knows the one before it.

01Purchase bills from your principals

02Rate lists and trade schemes

03Beats and field orders

04Order → challan → picking → delivery

05GST sale bills

06Batch, expiry and MRP

07Near-expiry and principal claims

08Outstanding and collection

09Accounts, profit & loss, balance sheet

10GSTR-1, 3B and the 2B match

11e-invoice and e-way bill

12Retailers order free on Setu

Core functions

A day in your distribution business

Five steps and one network. Short, clear screens that keep your eye and your cursor in one place.

Das & Sons · RanaghatRanaghat Tuesday (Tue, Fri)

Usually buys · last 12 months

Danta Herbal Toothpaste 150 g8 BOX

Kesh Amla Hair Oil 200 ml1 CTN

Surabhi Sandal Soap 75 g8 BOX

Tazza Cola 600 ml3 CTN

Order

Challan

Picking

Delivery

01Order

From the shop's order to the delivery

The salesman takes the order on his beat. The same entry runs on to the challan, the picking and the delivery.

A beat for each salesman, with its days and its shops
Orders on the phone, even without internet
Order, challan, picking and delivery in one flow
Delivery with proof, cash noted on the spot

Setu Team and up

Sale bill line · Das & SonsFor example

Line value₹1,000.00

Discount, one box2%+3%+25

After 2%₹980.00

After 3%₹950.60

Net · ₹25 off once for the line₹925.60

Credit limit ₹30,000Room left ₹15,383

02Bill

Sale bills with schemes, in one box

Type 2%+3%+25 in one box. Setu works out the chain for you, line by line.

Rate lists, schemes and the shop's credit limit on the bill
Free goods worked out with the scheme
GST worked out line by line
A keys bar on every screen: Enter moves on, * ends the line
Print on A4, A5 or a 3-inch thermal printer, or share on WhatsApp

Schemes and rate lists: Setu Grow and up

Danta Herbal Toothpaste 150 g · Danta Care

In hand22 CTN

Batches7

Value at cost₹80,257.92

Batches

DT26K2 · exp 31 Aug 2028 · MRP ₹95.004 CTN

Near expiry Sample Tazza Mango Drink 250 ml · TM25A1 · exp 30 Nov 2026 · 2 CTN Claim to Tazza Drinks

03Stock

Stock you can trust, batch by batch

See every batch with its expiry, godown by godown, and catch near-expiry goods before they become a loss.

Batch, expiry and MRP on every line
Stock and its value at cost, location by location
Near-expiry goods found early and claimed back from the principal
Stock summary as on any date

Batch and expiry: all plans · claims: Setu Team and up

Outstanding — all shops19 Oct 2026

Das & Sons · Ranaghat₹14,617

Dutta Traders · Ranaghat₹15,181

Ghosh Bhandar · Krishnanagar₹4,363

Mondal Variety · Santipur₹7,609

Paul Enterprise · Nabadwip₹18,427

Saha Stores · Krishnanagar · Overdue ₹11,200₹23,210

6 shops₹83,407

Das & Sons:Credit limit ₹30,000Room left ₹15,383Oldest bill 15 d

04Collection

Know who owes you — and collect it

Every shop's outstanding, bill by bill, with what is overdue shown in red.

Outstanding shop by shop, or bill by bill
A shop panel beside the list: credit limit, room left, unpaid bills
Overdue shops and shops over their credit limit, one key away
Collection sheets and cash handover slips for your field team

Outstanding: all plans · field collection: Setu Team and up

GSTR-1Sales, from your sale bills

Ready

GSTR-3BThe monthly summary

Ready

GSTR-2B matchYour purchases against the supplier's filing

Checked

e-invoice and e-way billFrom the bill itself

Ready

05Reports

GST reports, ready for the return

GSTR-1, GSTR-3B and the registers come from your bills. No typing it all again.

GSTR-1 and GSTR-3B from your bills
GSTR-2B match, to protect your input credit
e-invoice and e-way bill from the same bill
Excel export, and export for your CA's accounting software

GSTR-1 and 3B: all plans · e-way bill: Grow · 2B match: Team

Das & Sons · WhatsAppDrawing

Your bill from Sen DistributorsINV/26-27/0010 · ₹9,818.0019 Oct✓✓

A friendly reminderINV/26-27/0003 of 4 Oct · ₹4,799.00 is still open.19 Oct✓✓

New order on SetuFrom the shop's own phone, free for the shopSetu

06Network

WhatsApp-native, and a network your shops join free

Bills, receipts and reminders go out on WhatsApp. Your retailers can order from you on Setu, and pay nothing for it.

Share a bill from your own phone: free, on every plan
Setu sends bills, receipts and reminders by itself with a WhatsApp pack
Retailers who order from you through Setu pay nothing
Setu Max: your own WhatsApp number and your own order page

Sharing: all plans · sent by Setu: WhatsApp pack

Cards are drawn from the demo company Sen Distributors, Krishnanagar. Anything marked "For example", "Sample" or "Drawing" is not from its books.

Built different

Made in the trade, for the trade

Five layers of your business on one base, and four things that make Setu feel made by someone who runs a godown.

Made by a distributor

Built by a distributor with 30 years in the trade, for the way a godown and a counter really work.

Bills without internet

Billing keeps going when the line drops, and sends everything when it is back. Setu Grow and up.

Keyboard-fast

A keys bar on every screen, like the desktop software you grew up with. Shift+F2 opens a sale bill; * ends a line.

Your own language

Screens in Bengali, Hindi and English. Each person picks the one he thinks in.

Phone and computer

One Setu. Phone in the field, computer at the counter.

Everyone works in the same books, so nothing is typed twice.

On the phoneOrders, delivery and cash, for the salesman
On the computerBills, stock, books and reports
Even without internetBilling keeps going and sends when the internet is back (Setu Grow and up)

The BinaSetu home page of the demo company on a computer.

The BinaSetu phone app: a salesman's Today screen.

The phone shows our new phone app: a salesman's Today screen.

Safe data

Your data is yours. Always.

We look after it. You can take it with you whenever you want.

Looked after, every day

Four promises, on every plan, free or paid.

Daily backupA copy of your books is saved every night.

Data stays yoursYour books belong to you, never to us.

Export any timeIn Excel, or for your CA's accounting software.

Sealed per companyKept apart from every other company on Setu.

Who sees what, you decide. Each person gets only the screens his work needs.

Connected

Works with what you already use

Setu reaches the places your work already goes.

e-invoice

e-way bill

Excel

BinaSetu

Your CA's software

Bank reconciliation

A4, A5, 3-inch print

Phone app

Price

Prices you can plan around

One yearly price for your whole company, users included — not a bill per user, every month. Year-end offer price: join by 31 March 2027. All prices are + GST.